Crescenzi & Co. won the call to manage and produce the launch event of KI NO BI’s top-of-the-line Japanese gin.
The creative concept and name of the event was “In the heart of Kyoto” – the challenge was to bring a piece of Japan to Milan, without lapsing into folklore.
Crescenzi & Co. managed and produced the event from scratch (location scouting, set-up decoration, food pairing, entertainment and gifting), as well as PR and press events.