//Sofitel Skipper Barcelona

Sofitel Skipper Barcelona

For the opening of the new Sofitel hotel in Barcelona, the well-known hotel chain Accor chose the communication team of Crescenzi & Co. to develop their social media marketing strategy.

The communication strategy devised an editorial and a custom-made content creation plan, an ad campaign to reach pre-set KPIs, their analysis and monitoring, and all community management activities on the Instagram profile.