//Tmall – Alibaba

Tmall – Alibaba

For the September 2019 edition of Milan Fashion Week, the Chinese e-commerce platform Tmall choose Crescenzi &Co. to present the brands Sushu/tong and Yrantian with a fashion show at the Salone dei Tessuti, featured in the calendar of National Chamber of Fashion.

The event management team took care of the set-up and preparation of the fashion show, as well as of location scouting, backstage coordination, talent management, and organization of the after party.