The communication team of Crescenzi & Co. developed an influencer campaign recreating UYN’s target client’s journey from brand awareness to purchase and word-of-mouth.

The campaign went on for about one month and involved selected influencers aligned with the target, product, and imagery. The campaign closed with the launch event of the limited edition UYN URQUIOLA URBAN SHOES collection designed by Patricia Urquiola at 10 Corso Como.